Wild Atlantic Way Question

Silly American tourist question - what is the Wild Atlantic Way? I understand that it is a route suggestion developed by the Irish Tourism office. And I've found a "map" on the www.thewildatlanticway.com site of the route in 14 sections - but this simply shows attractions in the areas.

I haven't been able to find a road map of the Wild Atlantic Way or a route description referring to road names or route #'s. Maybe this doesn't exist as such?

How do I know if I'm correctly navigating the "Wild Atlantic Way"?

If I was standing in Muff or in Kinsale would I see a sign indicating the "Wild Atlantic Way"?

Thanks for your help with this silly question,

John